2024

This project explores how our illustrations can reflects Scotland’s unique identity while continuing to promote it. As Lead Designer, I spearheaded a complete refresh of VisitScotland’s illustration approach, building on our brand evolution.
 

Based on our initial research into Scotland's history and storytelling, we've crafted a bold, blocky print illustration style. Drawing inspiration from the rugged landscapes and rich folklore of the Scottish Highlands, this approach exudes strength and authenticity. Each line and shape echoes the solidity of ancient standing stones, capturing the essence of Scottish mythology with a timeless quality.
 

Though ongoing, this project has become a personal favorite, blending creativity with cultural significance.